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Do You Know What A Like Is Worth? In this age of social media everything, companies are scrambling to find ways to measure and quantify their social media activity. Likes, Followers, Shares and ReTweets have given way to a cottage industry of measurement tools, but, in lieu of traditional ROI, do any of these metrics, like Klout Scores and Peer Indexes, provide a key indicator for success? Social media can play an important role in your marketing communications plans, and just.

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